Mining public behavior patterns from social media data during emergencies: A multidimensional analytical framework considering spatial–temporal–semantic features

Abstract

AbstractStudying human behavioral patterns from social media data is an important part of emergency management. However, the multidimensional characteristics of social media data have rarely been fully utilized. This study proposes a multidimensional analytical framework for social media user behavior that integrates time–geographic–semantic features. The framework defines the spatiotemporal semantic multidimensional relationship of social media user behavior and maps it into a time–geographic–semantic (TGS) cube, based on which a TGS‐weighted similarity measure was created. We then applied a spectral clustering algorithm to cluster the trajectories of the user behavior. Subsequently, a prefix‐projected pattern growth algorithm was used to mine frequent semantic patterns from the clustering results and analyze their spatiotemporal distribution characteristics. Taking the COVID‐19 pandemic as a case study, we analyzed Weibo user behavior in China from January 9 to March 10, 2020. The results showed that the clustering of TGS similarity was better than that of the commonly used edit distance on real and longest common subsequences. Five semantic patterns of public responses were identified during the COVID‐19 pandemic. The semantic patterns of categories 1, 2, 4, and 5 were “spindle‐shaped,” meaning that their core semantics were stable and concentrated on one or several topics despite the frequent semantic changes in the middle stage. Category 3 was “wave‐shaped,” indicating that their semantics fluctuated between serval topics during the pandemic. This discovery shows that the framework is suitable for analyzing and comprehensively understanding public behavior during pandemic emergencies. This framework has good universality and great potential for extension to other emergencies.