Affiliation:
1. Nolan School of Hotel Administration, Johnson College of Business, Cornell University Ithaca New York USA
Abstract
AbstractIn this article, the author explores how companies leverage the mythology of their ‘Big Data’ as a source of power. Drawing on two case studies from the ‘gig’ economy, the author finds that the mythology of Big Data allows companies to claim a monopoly over truth about their industries, marginalizing external researchers. In doing so, companies position themselves as the only legitimate source of knowledge about labour conditions on their services, granting them influence over their regulatory environment.
Subject
Management of Technology and Innovation,Organizational Behavior and Human Resource Management,General Business, Management and Accounting
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5. CRITICAL QUESTIONS FOR BIG DATA
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