Impact of branding on public awareness of healthcare-related governing bodies: a pilot study of the Urological Society of Australia and New Zealand brand-Reference-Cited by-同舟云学术

Impact of branding on public awareness of healthcare-related governing bodies: a pilot study of the Urological Society of Australia and New Zealand brand

Published:2016-10 Issue: Volume:118 Page:23-29
ISSN:1464-4096
Container-title:BJU International
language:en
Short-container-title:BJU Int

Author:

Gianduzzo Troy R.J.¹²³⁴,Gardiner Robert A.¹²,Rashid Prem⁵,Young Rhys¹,Frydenberg Mark⁶,Kelly Sarah⁴

Affiliation:

1. School of Medicine; The University of Queensland; Brisbane Qld Australia

2. Department of Urology; The Royal Brisbane and Women's Hospital; Brisbane Qld Australia

3. Department of Urology; The Wesley Hospital; Brisbane Qld Australia

4. School of Business; The University of Queensland; Brisbane Qld Australia

5. Department of Urology; Port Macquarie Base Hospital; Port Macquarie NSW Australia

6. Department of Surgery; Monash University; Melbourne Vic. Australia

Funder

Merck

GT Urological

Neotract

Publisher

Wiley

Subject

Urology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/bju.13469/fullpdf

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