Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity
Author:
Affiliation:
1. University of Sussex Falmer UK
2. American University of Sharjah United Arab Emirates
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12327
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