Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/joca.12041/fullpdf
Reference24 articles.
1. The Low Literate Consumer;Adkins;Journal of Consumer Research,2005
2. Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols;Andrews;Journal of Public Policy & Marketing,2011
3. On Break-up Clichés Guiding Health Literacy's Future;Bone;Journal of Consumer Affairs,2009
4. Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Ad and the Brand;Burton;Marketing Letters,2000
5. Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants;Burton;American Journal of Public Health,2006
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