The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach-Reference-Cited by-同舟云学术

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Published:2014-06-03 Issue:2 Volume:32 Page:233-242
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:J Prod Innov Manag

Author:

Choi Hyeonyoung,Ko Eunju,Kim Eun Young,Mattila Pekka

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12175/fullpdf

Reference39 articles.

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3. The role and measurement of attachment in consumer behavior;Ball;Journal of Consumer Psychology,1992

4. The “real thing”: Branding authenticity in the luxury wine trade;Beverland;Journal of Business Research,2006

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