Do as You Say, or I Will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth
Author:
Affiliation:
1. Department of Management Richard T. Farmer School of Business, Miami University Oxford Ohio USA
2. Department of Marketing Harbert College of Business, Auburn University Auburn Alabama USA
Publisher
Wiley
Subject
Management Science and Operations Research,Business, Management and Accounting (miscellaneous)
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jbl.12322
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4. Customer Satisfaction and Word of Mouth
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