Subject
Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,General Medicine
Reference24 articles.
1. Banerjee , A. L. Summers 1987 On Frequent Flyer Programs and Other Loyalty Inducing Arrangements Harvard Institute for Economic Research
2. Moral Hazard and Customer Loyalty Programs;Basso;American Economic Journal: Microeconomics,2009
3. Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value;Bolton;Journal of the Academy of Marketing Science,2000
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献