1. 11. AAFP, “Attendee Demographics”, available at ; “Attendee Buying Power,” available at (last visited May 20, 2009).
2. 39. See Brody, , supra note 2, at 209–211 for this argument.
3. 20. Walker, L. , “ROI for Meetings Beats Detailing and DTC”, Medical Meetings website, July 1, 2001, available at (last visited May 20, 2009). The same figure was repeated in a more recent press account; see Healy, M. , “In Short, Marketing Works,” Los Angeles Times, August 6, 2007.
4. 16. Id.