A co‐opetitive game analysis of platform compatibility strategies under add‐on services

Author:

Liang Yanjie1ORCID,Liu Weihua1,Li Kevin W.2,Dong Chuanwen3,Lim Ming K.4

Affiliation:

1. College of Management and Economics, Tianjin University, Tianjin, China

2. Odette School of Business, University of Windsor, Windsor, Ontario, Canada

3. Department of Information and Operations Management, ESCP Business School, Berlin, Germany

4. Adam Smith Business School, University of Glasgow, Glasgow, UK

Abstract

Large‐scale platforms (LSPs) with valuation and awareness advantages have enabled competing small‐scale platforms (SSPs) to be embedded in their platforms. This compatibility strategy creates a new channel, that is, the compatible channel, through which customers can purchase services from SSPs via the LSPs. Additionally, numerous platforms have been introducing add‐on services to enhance their profitability. In this study, we develop stylized game models to characterize the interaction between an LSP and an SSP and explore their strategic and operational decisions on platform compatibility under add‐on services. Our major research findings are as follows: First, compatibility has opposite impacts on service pricing. That is, at a low proportion of demand through the compatible channel, the two platforms engage in a price war; otherwise, they both raise prices. Second, we identify the conditions for platform compatibility: Compatibility becomes an equilibrium strategy if the proportion of demand through the compatible channel falls within an intermediate range. Third, we find that homogeneous add‐on services stimulate rather than inhibit compatibility due to the different profit foci of two platforms. Finally, we conduct extensions to further verify the robustness of the conclusions. Our results provide important implications to the burgeoning debate on when platforms should implement compatibility to achieve a win–win scenario under a variety of settings.

Funder

Major Program of National Fund of Philosophy and Social Science of China

Natural Sciences and Engineering Research Council of Canada

Publisher

SAGE Publications

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3