Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis

Author:

Bhardwaj Pradeep1,Sajeesh S.2

Affiliation:

1. Department of Marketing, College of Business Administration; University of Central Florida; Orlando FL 32816

2. Department of Marketing, Baruch College; City University of New York; One Bernard Baruch Way New York NY 10010

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Reference60 articles.

1. Agrawal , R. 2011 Groupon was “the single worst decision I have ever made as a business owner TechCrunch http://techcrunch.com/2011/06/09/groupon-single-worst-decision/

2. Direct-to-consumer advertising of prescription drugs: A strategic analysis;Amaldoss;Marketing Science,2009

3. Group buying on the web: A comparison of price discovery mechanisms;Anand;Management Science,2003

4. Long-run effects of promotion depth on new versus established customers: Three field studies;Anderson;Marketing Science,2004

5. Coordinating price reductions and coupon events;Anderson;Journal of Marketing Research,2004

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