Taking the sweetness out of the ‘Share a Coke’ marketing campaign: the influence of personalized labelling on elementary school children's bottled drink choices

Author:

McDarby F.1,O'Hora D.1,O'Shea D.2,Byrne M.1

Affiliation:

1. School of Psychology; National University of Ireland Galway; Galway Ireland

2. Weight Management Service; St Columcille's Hospital; Dublin Ireland

Publisher

Wiley

Subject

Public Health, Environmental and Occupational Health,Nutrition and Dietetics,Health Policy,Pediatrics, Perinatology, and Child Health

Reference26 articles.

1. Cairns G Angus K Hastings G The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence to December 2008 . WHO Geneva 2009

2. World Health Organisation Marketing of Foods High in Fat, Salt and Sugar to Children: Update 2012-2013 WHO Regional Office for Europe Denmark 2013

3. Calories for sale: food marketing to children in the twenty-first century;Linn;Ann Am Acad Pol Soc Sci,2008

4. Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research;Dixon;Pediatr Obes,2013

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