Author:
Anderson Jamie,Kupp Martin,Vandermerwe Sandra
Subject
Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)
Reference3 articles.
1. ‘Challenges in marketing socially useful goods to the poor’;Garette;California Management Review,2010
2. ‘Social entrepreneurship: Creating new business models to serve the poor’;Seelos;Business Horizons,2005
Cited by
12 articles.
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