1. A complete Zopa case study is available athttp://www.ecch.com.
2. Jay Barney , "Firm resources and sustained competitive advantage ", Journal of Management17 , 1991 .
3. W. Chan Kim, and Renee Mauborgne , "Creating new market space ", Harvard Business Review, 1999 .
4. Fernando Suarez, and Gianvito Lanzolla , "The half-truth of first-mover advantage ", Harvard Business Review, 2005 .