Using the Creative Product Semantic Scale as a Metric for Results-Oriented Business
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-8691.2006.00367.x/fullpdf
Reference39 articles.
1. In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products
2. Where the Art is: Defining and Managing Creativity in New Media SMEs
3. Analyzing Creative Products: Refinement and Test of a Judging Instrument
4. Confirming the Three-Factor Creative Product Analysis Matrix Model in an American Sample
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