Identifying the strategic market
Author:
Publisher
Wiley
Subject
Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-8616.1990.tb00001.x/fullpdf
Reference9 articles.
1. T Hout, ME Porter, and E Rudden (1982 ) How Global Companies Win Out ,Harvard Business Review, Sept/Oct pp98 -108 .
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