Who Benefits from Price Promotions?-Reference-Cited by-同舟云学术

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Who Benefits from Price Promotions?

Published:1996-12 Issue:4 Volume:7 Page:41-48
ISSN:0955-6419
Container-title:Business Strategy Review
language:en
Short-container-title:Business Strategy Review

Author:

Hardie Bruce

Publisher

Wiley

Subject

Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-8616.1996.tb00141.x/fullpdf

Reference7 articles.

1. Marketing Today and Tomorrow

2. Business Week (1996 ), Make it Simple, September 9, 56 -61 .

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda;Journal of Retailing and Consumer Services;2015-07

2. A framework for designing and implementing effective online coupons in tourism and hospitality;Journal of Vacation Marketing;2013-04

3. What Makes Groupon Promotions Profitable for Businesses?;SSRN Electronic Journal;2011

4. Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions;European Journal of Operational Research;2010-05

5. Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort;Journal of Travel Research;2008-02

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