Expanding the Domain of Festival Research: A Review and Research Agenda
Author:
Affiliation:
1. University of Strathclyde; Strathclyde Business School; Cathedral Street, Glasgow G4 0QU Scotland UK
2. Heriot-Watt University; School of Management and Languages; Edinburgh EH14 4AS Scotland UK
Funder
British Academy
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/ijmr.12093/fullpdf
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4. A history of Quebec - branded: the staging of the New France Festival;Arellano;Event Management,2011
5. Designing festival experiences to influence visitor perceptions: the case of a wine and food festival;Axelsen;Journal of Travel Research,2010
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