Study on the current status of exposure to pathogenic microorganisms and consumers' interest in milk tea

Author:

Tran Thanh1ORCID,Nguyen Nhut Thanh2,Thanh Tu Nguyen Thi2,Tran Hoang Cam Tu2,Phuong Tran Thi Bich3,Duong Do Vinh1,Banerjee Sreejita4,Ho Loc Huu4

Affiliation:

1. Institute of Applied Technology and Sustainable Development Nguyen Tat Thanh University Ho Chi Minh City Vietnam

2. Faculty of Business Administration Nguyen Tat Thanh University Ho Chi Minh City Vietnam

3. Faculty of Environmental Ho Chi Minh City University of Natural Resources and Environment Ho Chi Minh City Vietnam

4. School of Engineering and Technology Asian Institute of Technology (AIT) Khlong Nueng Thailand

Abstract

AbstractThe assurance of food safety is paramount, especially concerning ready‐to‐drink products like milk tea. This research sought to gauge the safety perceptions of both student and office worker demographics towards this beverage using a combination of direct and online surveys. The data reveals that 84.6% of respondents express significant concerns about hygiene and safety standards within milk tea consumption. A substantial portion of these consumers indicates a willingness to expend between 2‐4 USD per serving. Alarmingly, analyses of several popular milk tea brands have identified considerable concentrations of pathogenic microorganisms: Coliform counts were observed at 108, E. Coli at 1010, Pseudomonas at 108, and Salmonella at 104 (CFU/mL). A primary suspected avenue of this microbiological contamination appears to be ice, which exhibits levels exceeding nationally stipulated safety thresholds.

Publisher

Wiley

Subject

Microbiology,Food Science,Parasitology

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