Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms

Author:

Huang Qian1,Chen Xiayu2,Ou Carol Xiaojuan3,Davison Robert M.4ORCID,Hua Zhongsheng1

Affiliation:

1. School of Management; University of Science and Technology of China; Jinzhai Road 96 Hefei, Anhui China

2. School of Management; University of Science and Technology of China & City University of Hong Kong Joint Advanced Research Centre; Jinzhai Road 96 Hefei, Anhui China

3. Department of Information Management; Tilburg University; Warandelaan 2 5000 LE Tilburg The Netherlands

4. Department of Information Systems; City University of Hong Kong; 83 Tat Chee Avenue Kowloon Hong Kong

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Computer Networks and Communications,Information Systems,Software

Reference71 articles.

1. Social capital: prospects for a new concept;Adler;Academy of Management Review,2002

2. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychological Bulletin,1988

3. E-satisfaction and e-loyalty: a contingency framework;Anderson;Psychology and Marketing,2003

4. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

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