1. Department of Agricultural Economics, Agri‐food Marketing and Chain Management Ghent University Coupure Links 653 9000 Ghent Belgium
2. Research Unit VEG‐i‐TEC, Department of Food Technology, Safety and Health, Faculty of Bioscience Engineering Ghent University, Campus Kortrijk Sint‐Martens‐Latemlaan 2B 8500 Kortrijk Belgium
3. Univ. Lille, CNRS, INRAE, ENSCL, UMET F‐59650 Villeneuve d'Ascq France
4. Research Unit Food Microbiology and Food Preservation (FMFP), Department of Food Technology Safety and Health, Ghent University Coupure Links 653 9000 Ghent Belgium