Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation

Published:2006-06-23 Issue:1 Volume:10 Page:00-00
ISSN:1083-6101
Container-title:Journal of Computer-Mediated Communication
language:en
Short-container-title:

Author:

Chung Hwiman,Zhao Xinshu

Publisher

Oxford University Press (OUP)

Subject

Computer Networks and Communications,Computer Science Applications

Reference52 articles.

1. Situational effects of advertising repetition: The moderating influence of motivation, ability, and opportunity to respond;Batra;Journal of Consumer Research,1986

2. New media interactive advertising vs. traditional advertising;Bezjian-Avery;Journal of Advertising Research,1998

Cited by 45 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Human likeness and attachment effect on the perceived interactivity of AI speakers;Journal of Business Research;2022-05

2. An Empirical Study on Website Interactivity Impact among a Student Group, Beneficent for Companies, and Other Users;Sustainability;2022-04-10

3. Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices;Sustainability;2022-02-15

4. The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science;PLOS ONE;2022-02-03

5. Can interactive data visualizations promote waterfront best management practices?;Lake and Reservoir Management;2022-01-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP