Publisher
Oxford University Press (OUP)
Subject
Computer Networks and Communications,Computer Science Applications
Reference68 articles.
1. Real profits from virtual communities;Armstrong;The Mckinsey Quarterly,1995
2. Intentional social action invirtual communities;Bagozzi;Journal of Interactive Marketing,2002
3. The economic leverage of the virtual community;Balasubramanian;International Journal of Electronic Commerce,2001
4. Word-of-mouth processes within a services purchase decision context;Bansal;Journal of Service Research,2000
5. Virtual communities and financial services-on-line: Business potentials and strategic choice;Barnatt;International Journal of Bank Marketing,1998
Cited by
241 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献