Development of the domestic cider market

Abstract

In the process of studying the development of the domestic cider market, an analysis was made of the market for alcoholic and non-alcoholic cider, a shift in demand for non-alcoholic products was revealed, statistics on the consumption of alcoholic beverages were given, in which a decrease in alcohol consumption by 43% was noted. As part of the work, the demand from 2018 to 2021 for non-alcoholic beer was analyzed, which shows an increase in the consumption of non-alcoholic beer by 7 times, the share of cider consumption relative to beer was calculated, which increased by 5% over 4 years and cider consumption was recorded from 2018 to 2022 g, which has increased by 7 times in 5 years. The market of non-alcoholic cider, as well as its analogues, is analyzed. According to the results of the analysis of the non-alcoholic cider market, it was noted that this product is in short supply, and manufacturers resort to the frequent use of various flavoring additives in order to enhance the organoleptic indicators. The price segment of this product is noted as above average compared to both alcoholic and non-alcoholic counterparts. Based on the revealed data, it should be assumed that the expansion of the production of non-alcoholic cider is a promising direction in the food industry, since the demand for non-alcoholic products has been recorded, and this drink is practically not represented on the Russian market or is presented in a high price category.