Words matter: Reframing exercise is medicine for the general population to optimize motivation and create sustainable behaviour change

Author:

Fortier Michelle1,Guérin Eva2,Segar Michelle L.3

Affiliation:

1. School of Human Kinetics, University of Ottawa, 125 University Pr. Ottawa, ON K1N 1A2, Canada.

2. Institut de Recherche de l’Hôpital Montfort, 202-745A Montréal Rd, Ottawa, ON K1K 0T1, Canada.

3. Sport, Health, and Activity Research and Policy (SHARP) Center, University of Michigan, 1122 Lane Hall 1109, Ann Arbour, MI 48109, USA.

Abstract

Exercise is medicine (EIM) is grounded in strong evidence regarding the benefits of physical activity. Despite the contributions of EIM initiatives worldwide, rates of physical inactivity remain alarmingly high. We propose a reframe of EIM for the general population to improve motivation and foster sustainable behaviour change. We draw on a solid knowledge-base to explain the value of broadening the nomenclature to physical activity and of promoting a message of well-being via enjoyable physical activity.

Publisher

Canadian Science Publishing

Subject

Physiology (medical),Nutrition and Dietetics,Physiology,General Medicine,Endocrinology, Diabetes and Metabolism

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