Role of Food and Dietary Choices in Shaping Health Behavior of Chinese Families

Abstract

Objectives: The objective of this research was to determine the impact of food consciousness, and social influence on diet on the health behaviour of the public in China. Furthermore, this research also tested the moderating effect of health information on the relationship between food consciousness and health behaviour. Similarly, the moderating role of nutrition information on the relationship between social influence on diet and health was also tested by this study. Methods: This research employed survey-based questions to collect the data, and a sample of 282 respondents was considered for the finding. Results: The study found food consciousness as a significant factor that directly impacts the health behaviour of the public in China. However, the impact of social influence on diet remains negative and insignificant on the health paper of the public in China based on the statistical evidence. On the other hand, the moderating variables such as health information and nutrition information remain significant in influencing the causal impact between food consciousness, social influence on diet, and health awareness of the public in China. Conclusion: This study contributed considerable knowledge to the literature and reduced the inconsistency found in the previous studies. Furthermore, the study highlighted practical policy implications to influence the health behaviour of families in China.