FACTORS HAVING IMPACT ON MIDDLE-AGED WOMEN’S ATTITUDE TO THEIR OWN OUTLOOK

Abstract

The article presents a theoretic-empirical study’s results of middle-aged women regularly transforming their outlook with the help of aesthetic medicine. The analysis of the appearance / outlook as a social value is carried out, as well as women’s attitude to their own outlook mediated by personal and socio-psychological factors (culture, stereotypes, interpersonal relationships, etc.), is conducted. It has been revealed that the mentality and modern life style turns anti-aging aesthetic manipulations into an element of social prestige, in their opinion, making women look more prosperous, successful, and active, approaching the standards of the «ideal» female image. The hypothesis that the important factors of a woman’s outlook dissatisfaction leading her to improve the outlook through regular use of medical manipulations is first of all her Self-concept traits associated with interpersonal relationships finds confirmation. Regular outlook transformation can be considered to be an active coping with the stress of aging.