The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking-Reference-Cited by-同舟云学术

The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking

Published:2007-07-27 Issue:3 Volume:15 Page:49-69
ISSN:1050-7051
Container-title:Journal of Hospitality & Leisure Marketing
language:en
Short-container-title:Journal of Hospitality & Leisure Marketing

Author:

Chiang Chun-Fang¹,Jang SooCheong Shawn²

Affiliation:

1. a Department of Tourism , Chinese Culture University , Taipei, Taiwan E-mail:

2. b Department of Hospitality and Tourism Management , Purdue University , Stone Hall, 700 West State Street, West Lafayette, IN, 47907-2059, USA E-mail:

Publisher

The Haworth Press

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1300/J150v15n03_04

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