The Influence of Culture on Services Marketing Research-Reference-Cited by-同舟云学术

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The Influence of Culture on Services Marketing Research

Published:2005-01-10 Issue:2 Volume:27 Page:103-121
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Javalgi Rajshekhar (Raj) G.,Cutler Bob D.,Young Robert B.

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous)

Link

http://www.tandfonline.com/doi/pdf/10.1300/J396v27n02_07

Reference40 articles.

1. Advertising Research Foundation. 1995. How to Organize Global Research and Achieve Effective Results.Transcript Proceedings,

2. Advertising Research Foundation. 1996. Global Research: The Critical Component for International Success.Transcript Proceedings,

3. Toward a Theory of International Services: Marketing Intangibles in a World of Nations

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