Influence of Wine Packaging on Consumers' Decision to Purchase
Author:
Publisher
Informa UK Limited
Subject
Food Science
Link
http://www.tandfonline.com/doi/pdf/10.1300/J369v09n04_06
Reference23 articles.
1. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
2. External Search Effort for Wine
3. Consumer responses to wine bottle back labels
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