Marketing the Political Message
Author:
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1300/J199v04n02_07
Reference36 articles.
1. “Market” Classification and Political Campaigning
2. Marketing and political campaigning: mutually exclusive or exclusively mutual?
3. The political marketing planning process: improving image and message in strategic target areas
4. The “Americanisation” myth in European political markets ‐ A focus on the United Kingdom
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