Russian Advertising Attitudes
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1300/J046v20n02_02
Reference36 articles.
1. Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
2. On the Use of Structural Equation Models in Experimental Designs
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