Hotel Database Marketing in Asia
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
http://www.tandfonline.com/doi/pdf/10.1300/J073v18n01_06
Reference39 articles.
1. The Xyleme project
2. Anon. 1993. New South Wales Experience.PATA Travel News, March, 19
3. Hotel guest history as the foundation for database marketing: Embracing a pilot survey of UK hotels
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2. D;International Encyclopedia of Hospitality Management;2010
3. INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007;Journal of Travel & Tourism Marketing;2009-09
4. THE MODERATING EFFECT OF INDIVIDUAL AND ORGANIZATIONAL FACTORS ON INFORMATION TECHNOLOGY ACCEPTANCE: THE CASE OF U.S. CVBS' INTERNET MARKETING;Journal of Travel & Tourism Marketing;2009-05
5. Sweepstakes Promotions to Build Database for Promoting International Tourism Destinations;Tourism Analysis;2008-03-01
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