Subject
Marketing,Business and International Management
Cited by
15 articles.
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1. International Market Entry Strategies;Origin and Branding in International Market Entry Processes;2023-09-07
2. The spider web: Defense strategy for emerging market enterprises;Thunderbird International Business Review;2022-09-11
3. Thrown off track? Adjustments of Asian business to shock events;Asian Business & Management;2021-06-11
4. Strategies in Emerging Markets;Transformation of Strategic Alliances in Emerging Markets, Volume I;2021-01-25
5. What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA;International Journal of Emerging Markets;2018-11-29