Relationship Marketing of Services Perspectives from 1983 and 2000
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1300/J366v01n01_05
Reference11 articles.
1. Customers' motivations for maintaining relationships with service providers
2. Relationship Marketing of Services--Growing Interest, Emerging Perspectives
3. Service encounters and service relationships: Implications for research
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