Subject
Marketing,Management Information Systems
Cited by
5 articles.
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1. Every Future Needs a Past:1A Personal View of the History ofJBBM;Journal of Business-to-Business Marketing;2015-04-03
2. Literature Reviews, Commentaries and the State of Our Discipline with a Continuing Call for Papers;Journal of Business-to-Business Marketing;2000-12-07
3. Literature Reviews and the State of the Discipline;Journal of Business-to-Business Marketing;2000-06-13
4. Call for Papers;Journal of Business-to-Business Marketing;1999-05-18
5. NARRATIVES AND CASE PROCESS RESEARCH;Evaluating Marketing Actions and Outcomes