The Impact of Marketing Mix Decisions on Performance-Reference-Cited by-同舟云学术

The Impact of Marketing Mix Decisions on Performance

Published:2000-04-03 Issue:2 Volume:13 Page:7-30
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Appiah-Adu Kwaku

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1300/J042v13n02_02

Reference49 articles.

1. APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

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3. Business strategy, organizational culture, and market orientation

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5. Blankson, C. and Appiah-Adu, K. 1996. “Issues of Market Orientation in a Developing Economy: Some Preliminary Findings.”.American Marketing AssociationSummer Educators' Conference. August1996, San Diego.

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