Reinvigorating the “Switzerland of the Middle East”: How the Lebanese Government Can Use Public Relations to Reposition the Country as a Premier Tourism Destination
Author:
Affiliation:
1. a Department of Communication , The University of Texas , San Antonio, 6900 North Loop 1604 West, San Antonio, TX, 78249 E-mail:
Publisher
The Haworth Press
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1300/J150v12n01_09
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