Factors Influencing Entry Mode Choices: Empirical Findings from an International Hotel Organisation
Author:
Affiliation:
1. a Department of Hospitality, Leisure and Tourism Management , The Business School of Oxford Brookes University , Oxford, UK
Publisher
The Haworth Press
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1300/J150v12n03_02
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