1. Cooper, Philip D. and McIlwain, George E. 1980. “Factors Influencing Marketing's Ability to Assist Non-Profit Organizations,”. Proceedings of the Annual Meeting of the Southern Marketing Association. 1980. Edited by: Summey, John and Taylor, Ronald D. pp.314–318.
2. Dunlap, B. J., Gaynor, Patricia and Roundtree, W. Daniel. “The Viability of Marketing in a Religious Setting: An Empirical Analysis”. Proceedings of the Annual Meeting of the Southern Marketing Association. Edited by: Summey, John and Taylor, Ronald D. Vol. 4, pp.5–48.
3. Church Advertising Practices and Perceptions