A Buying Center Approach to Understanding Health Care Marketing

Author:

Boughton Paul D.,Jacquin Edward V.

Publisher

Informa UK Limited

Subject

Marketing,Health Policy

Reference5 articles.

1. The Theory of Power and Conflict in Channels of Distribution

2. Determinants of Influence in Organizational Buying: A Contingency Approach

3. Parasuraman, A., Zeithaml, Valarie A. and Berry, Leonard L. 1984.“A Conceptual Model of Service Quality and its Implications for Future Research”, 2Cambridge, MA.: Marketing Science Institute. Report No. 84–106

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1. Akteure, Ziele und Stakeholder im Gesundheitswesen – Business Marketing, Social Marketing und Zielgruppensegmentierung;Zielgruppengerechte Gesundheitskommunikation;2009

2. Improving Health Outcomes Through Patient Empowerment;Journal of Hospital Marketing & Public Relations;2004-11-08

3. What's important in choosing a primary care physician: an analysis of consumer response;International Journal of Health Care Quality Assurance;2004-06

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