Integrated Marketing Communications and Market Planning-Reference-Cited by-同舟云学术

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Integrated Marketing Communications and Market Planning

Published:2005-03-24 Issue:1 Volume:11 Page:101-125
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Anantachart Saravudh

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J057v11n01_07

Reference74 articles.

1. The Value of Brand Equity

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach;SAGE Open;2022-04

2. The Impact of Integrated Marketing Communications on Hotel Brand Equity;Global Branding;2020

3. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity;Journal of Travel Research;2019-11-12

4. Destination brand equity-formation: Positioning by tourism type and message consistency;Journal of Destination Marketing & Management;2019-06

5. Modeling Integrated Marketing Communications for SME Environments;Service Marketing Strategies for Small and Medium Enterprises;2019

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