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An Exploratory Assessment of the Political Product: Proclamations of the Faithful

  • Published:2003-03-13 Issue:2 Volume:11 Page:67-98
  • ISSN:1049-5142
  • Container-title:Journal of Nonprofit & Public Sector Marketing
  • language:en
  • Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

O'Cass Aron

Publisher

Informa UK Limited

Subject

Marketing

Reference32 articles.

1. Market orientation and innovation

2. Australian Electoral Commission. 1999. http://www.aec.gov.au/pubs/reports/dosclosure/appendix2.htm

3. Australian Electoral Commission. 1999. http://www.aec.gov.au/pubs/reports/dosclosure/appendix1.htm

4. Australian Electoral Commission. 1999. http://www.aec.gov.au/pubs/reports/dosclosure/part2.htm

5. Political Marketing: Structure and Process

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1. Brand love and party preference of young political consumers (voters);International Review on Public and Nonprofit Marketing;2021-09-23

2. On the relationship between online brand community and brand preference in political market;International Review on Public and Nonprofit Marketing;2020-09-12

3. Political exchanges of value and the stakeholder concept: Implications for public affairs;Journal of Public Affairs;2020-02-13

4. Issues Facing Women in Politics in the United States;Gender and Political Marketing in the United States and the 2016 Presidential Election;2018-05-23

5. From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation;Journal of Political Marketing;2017-07-17
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