Global and Cultural Characteristics of Humor in Advertising:-Reference-Cited by-同舟云学术

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Global and Cultural Characteristics of Humor in Advertising:

Published:1996-03-19 Issue:1-2 Volume:9 Page:121-142
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Alden Dana L.,Martin Drew

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1300/J042v09n01_06

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China;International Journal of Advertising;2019-03-27

2. American Learners’ Comprehension of Russian Textual Humor;The Modern Language Journal;2016-05-03

3. Advertising Research in the Post-WTO Decade in China;Journal of Advertising;2012-10-01

4. Foreign women in Japanese television advertising;European Journal of Marketing;2012-02-10

5. Differenzierung oder Standardisierung humorvoller Werbung?;der markt;2010-12-11

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