Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
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Published:1990-09-21
Issue:1
Volume:3
Page:5-28
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ISSN:0884-1241
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Container-title:Journal of Marketing for Higher Education
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language:en
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Short-container-title:Journal of Marketing for Higher Education
Author:
Goldgehn Leslie A.
Publisher
Informa UK Limited
Subject
Marketing,Education
Cited by
9 articles.
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