The Protective Powers of Crisis Response Strategies-Reference-Cited by-同舟云学术

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The Protective Powers of Crisis Response Strategies

Published:2006-09 Issue:3-4 Volume:12 Page:241-260
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Coombs W. Timothy

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J057v12n03_13

Reference46 articles.

1. Legitimation endeavors: Impression management strategies used by an organization in crisis

2. The effectiveness of corporate communicative responses to accusations of unethical behavior

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