Micro-Market Segmentation Using a Neural Network Model Approach-Reference-Cited by-同舟云学术

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Micro-Market Segmentation Using a Neural Network Model Approach

Published:2001-01 Issue:2 Volume:13 Page:7-27
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Ali Jafar,Rao C. P.

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1300/J046v13n02_02

Reference46 articles.

1. Alderfer, M. S. and Blashfield, R. K. 1994.Cluster Analysis, 19–20. Beverly Hills: Sage Publications.

2. Ali, J., Prabhaker, P. and Sauer, P. “Applications of Neural Networks in Analyzing Consumer Evaluation of Product Quality”. Third InternationalConference Decision Sciences Institute. June1995, Puebla, Mexico. pp.130–132.

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