Customer Testimonials and News Clips as Contextual Cues in the Consumer Cognitive Processing of Online Shopping
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Published:2003-12-10
Issue:1-2
Volume:9
Page:145-162
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ISSN:1049-6491
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Container-title:Journal of Promotion Management
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language:en
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Short-container-title:Journal of Promotion Management
Author:
Wang Shih-Lun Alex
Publisher
Informa UK Limited
Cited by
15 articles.
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