The Effect of Marketing Orientation on Company Performance in the Service Sector:-Reference-Cited by-同舟云学术

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The Effect of Marketing Orientation on Company Performance in the Service Sector:

Published:1995-09-18 Issue:2 Volume:8 Page:77-87
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Au Alan K.M.,Tse Alan C.B.

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1300/J046v08n02_06

Cited by 42 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Effect of Market Orientation and Innovation on Financial Performance in Hospitality Businesses;Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi;2023-11-30

2. The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs;Journal of Strategic Marketing;2022-11-06

3. Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia;PLOS ONE;2022-06-16

4. Non-financial factors affecting the operational performance of hospitality companies: Evidence from Vietnam;Problems and Perspectives in Management;2021-10-12

5. Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia;Innovative Marketing;2021-02-23

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