Market Orientation: An Iterative Process of Customer and Market Engagement
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference122 articles.
1. Rediscoveries and Reformulations
2. Intraorganizational Power and Organizational Design: Reconciling Rational and Coalitional Models of Organization
3. Market orientation and innovation
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